Wedding venue

“I was determined to find a wedding dress that was also reusable”

Meet the Irish bride whose pandemic wedding inspired the launch of a new online bridal store

“I think the pandemic has forced people to reevaluate things and career changes have certainly been one of them.” Mum-of-three Laura Erskine has worked as a parenting expert for over 10 years, but says she’s an entrepreneur at heart. In fact, she started her first pop-up store designing hair accessories when she was just 10 years old.

But, like many in the time of Covid, she realized she wanted to return to her lifelong passion for fashion. And as a second-time bride, she found herself combining the two to create Spellbound Bridal Couture.

Unique

“My own wedding day has been postponed four times during the pandemic. With time on my side, I was determined to find a wedding dress that would give me the same happy, excited butterflies I felt when my husband proposed to me. Laura, who is from Dublin explained.

“I initially opted for a wedding dress sample sale shortly after my engagement, which never quite fit, even after alterations. I chose to channel my disappointment at all the postponements by getting me an alternative wedding dress.

Lockdown restrictions, including store closures, gave Laura time to browse the huge range of wedding dresses available around the world online.

Empty

Of transition

“Even with so many choices, none had the wow factor I was looking for. Over time my ideas became more refined, I was determined to find a wedding dress that could be created to my exact measurements, that would be unique and reusable.

She found The dress is Paris. I knew I had found the perfect dress when I came across some creations from a small dress designer based in Paris.

Laura says the marriage of her own distinctive ideas and designs was a perfect union. “My journey to make sure it fit like a glove using only text and video calls, since travel was limited, was seamless. The end result was a wedding dress that I loved. took my breath away first and then my husband’s I fell in love with my wedding dress, married the man I adore and truly felt like a fairy tale princess on the day of our wedding. It was the happiest day of my life.” It was this sentiment that prompted Laura to create Spellbound Bridal Couture.

“These types of transitional dresses mean brides can seamlessly transition from day to night during their wedding day celebrations without wasting precious time with her guests. It’s a second chance for a wow”

Empty

Request

“I’m so thrilled to be able to bring this to other Irish brides. With the exclusive contract for my dress designer’s one-of-a-kind collection, it’s the only bridal boutique in Ireland to carry these Paris couture dresses. It there is a tailor-made service that offers brides the perfect cut for their figure”.

Now Laura’s promise is to deliver an enchanting bespoke dress, in which you will look both beautiful and beautiful. Above all, bewitched bride delivers the dresses in just 16 weeks.

“I don’t think brides no longer need to feel pressured to decide on their dress a year before their wedding date. I think this will especially appeal to those who have had to postpone their ceremony and celebrations for the past two years and now want to change their original dress to fit a new season, wedding venue or theme.

Empty

Laura says the two looks, one dress style is already popular.

“These types of transitional dresses mean brides can seamlessly transition from day to night during their wedding day celebrations without wasting precious time with her guests. It’s a second chance for a wow!”