Scituate resident Emily Walton said “yes” to a marriage proposal in February 2021. A month later, the planning began.
“We didn’t really think we had to do things that quickly, but only other friends who were getting married in 2021 were saying, ‘You should really start looking at things, because they book up quickly,'” Walton said.
Walton’s marriage is one of 2.47 million weddings – the highest number since 1984 – are expected to take place this year. After two years of delays and cancellations, the industry is seeing a surge in the number of couples ready to wed. Some South Shore vendors and venues, including Marshfield Plum beach floral and event designhave already reached their order threshold for the season.
Nicole Malone, from Weymouth N. Malone Events, said: ‘We’re back to big weddings and going all out and not being stressed out about ‘Well, what if we did this and then the government says, ‘Oh, we can only have 45 people “. “I think everyone is sort of in full steam mode.”
Jessica Hennessey, of Marshfield Jessica Hennessey Weddings & Events, said that of the 18 weddings she attended in 2021, 10 of them were postponements. This year, it has only two postponements.
“Last year’s work was about doing and redoing and redoing things over and over again,” Hennessey said. .”
Planning requires flexibility
Malone begins her wedding season in late May and is booked up almost every weekend through November, she said. Customers are aware of the demand. Malone said some start the planning process two years in advance, as opposed to the usual 10 to 14 months to ensure they get the details they want.
Hennessey emphasizes flexibility for this reason. Part of their service is to provide a schedule of when vendors should be booked. She said she moved the schedule to meet the extra demand.
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“What I like to say is there’s always someone available, it might not be your No. 1, 2, 3, 4 or 10 pick,” Hennessey said.
Jill Landry, owner and chief designer of Beach Plum, said the volume of inquiries has tripled from previous seasons, although she has limited her bookings.
“The bride and groom are very nervous about finding suppliers due to the activity of the wedding industry,” she said. “It’s kind of a known thing, and I don’t think people get the reminders and the response to their requests because the wedding vendors are so inundated with business.”
Landry was sold out for 2022 in September 2021 – six months earlier than usual. She expects a floral shortage this year due to the number of events. There was a shortage during the pandemic as fewer flowers were planted, she said.
“What we do is we try to encourage customers to choose colors rather than exact flowers. So, for example, if someone really wants a pink peony, instead of being stuck on a peony rose, we ask her to be open to options of other pink flowers that look like a peony, like a garden rose,” Landry said.
The same push of flexibility holds true when selecting a location or date. Between this upcoming wedding season and the possibility of hosting other festive events again, venues on the South Shore are feeling the demand.
Francesca Lombardo, Director of Sales, Marketing and Strategy at by Lombardo in Randolph, said customers are booking more at the last minute and feeling more comfortable hosting larger events. She encourages clients to explore weekday weddings due to lack of weekend availability.
“In the past it was more the customer in control. Now it seems the sites are in more control because the demand is so high,” Lombardo said.
Cheryl Notartomaso, sales and catering manager at White Cliffs Country Club in Plymouth, has run into similar situations: people try to book weddings three to six months in advance and there are no availablity.
This wedding season, couples are facing a lack of supply and price increases, although vendors and event organizers say they are trying to limit price increases.
“We’ve peaked at 200 people here, and we’ve got more 200-person weddings this year than we’ve ever had,” Notartomaso said. “So I think people are ready to party.”
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Reach Alyssa Fell at email@example.com.